POP: On-Page SEO & Content Optimization Tool Suite
Advanced on page SEO made simple
A powerful suite of tools for SEOs and content teams to help create, optimize and maintain high performing content for Google with speed and accuracy.
Quick wins and easy traffic gains
The average score a new user gets when they run their page through POP is low, only 37.35 / 100. But that’s great, it means there are very real SEO opportunities!
Multiply this over your entire website and you're probably sitting on a virtual Aladdin's cave of quick wins and easy traffic gains.
The full tool suite for on page SEO & content teams
For writers & content teams
Writers and content teams use POP to maximize output and performance of their content and for quality assurance.
For in-house SEOs
In-house SEO teams use POP to optimize important site pages, for SEO content briefs and to monitor the performance of the work they’ve done.
For marketing agencies
Agencies use POP to increase project value, validate their work to clients and extend retainers through on page performance monitoring.
For affiliate SEOs
Affiliate SEOs use POP to ensure their traffic pages are scientifically optimized to perform and maximize income per page.
For freelance SEOs
Freelance SEOs use POP to provide enterprise level, data-driven SEO at freelancer prices. And POP reports make effortless client implementation.
What is POP?
POP takes the guesswork out of creating content for search engines such as Google. Input the search term and the page you want to rank and let POP create an easy to follow plan.
SEO data science
POP was born from the thesis that the secret to ranking is hiding in plain sight. Meaning, if you can reverse engineer what the winning competitor pages are doing and apply those same factors to your page, your rankings and traffic will increase.
Science behind POP
Kyle Roof, POP’s inventor, holds a US patent in isolating Google ranking factors and the findings from his research are built into the POP algorithms to provide SEOs with a set of easy to follow instructions that filter the most important SEO factors and hide the rest.
Starting at $1 per optimized page*
Create optimized content in minutes with POP AI Writer
Gone are the hard days of spending long hours trying to rejig your content to fit lists of keywords, NLP topics, and LSI into a specific article length while still trying to make the article sound natural.
POP AI Writer will do a much better job in a much, much shorter time. An average piece of content can now go from an Optimization Score of say 22 to a score of 100 within a few minutes.
Explore all POP features
Content Brief
The POP Content Brief gives any writer a brief to work off to create a beautifully optimized page or improve any existing page. Just follow the simple steps from word count, keywords & variation placement, page sections and NLP suggestions with the goal to reach an Optimization Score of 100 (it’s not hard).
Chrome Extension
Integrate POP into your team's workflow. The Chrome Extension works as an overlay within Google docs as well as major website platforms, such as Wordpress and Shopify to display to-do items and page scores which update in real time.
Content Editor
Optimizing using the POP Content Editor is like working right on your live web page but within POP. Work on your to-do list, see your page score and even save and download the updated html from your work.
Content Prompts
Use the Content Prompts feature to get topical suggestions for keywords, sub-headings and related sub-topics to help you easily build out a page or cluster with high relevance and topical coverage.
POP Watchdog
POP Watchdog is a one of a kind tool that protects the optimization work you’ve already done.
Watchdog will monitor your pages and alert you when something has changed due to modifications made by competitors or because of a Google update.
POP Custom
(Formally Advanced Mode). One of the most flexible and powerful on page SEO tools on the market. Custom is for advanced SEOs who love data, are looking for highly specific recommendations and who want to customize their own process.
POP E-E-A-T
Some of the strongest signals to send to Google nowadays relate to your site’s E-E-A-T, (that’s Experience, Expertise, Authority & Trust).
POP’s Basic E-E-A-T tool displays the signals your site is sending vs your top competitors giving you a handy E-E-A-T roadmap.
For a deeper analysis, use POP’s NextGen E-E-A-T tool. It uses AI and an 80-point system inspired by Google’s guidelines to evaluate your content quality and ensure it meets Google's standards for ‘good’ content.
Google Entities
While keywords are still important, entity SEO is too. POP’s Google Entity feature displays the entities and categories Google has identified for your content alongside those of competitors then recommends terms to help Google's Knowledge Graph better understand your content.
POP Schema
High performing sites get their schema right and this is where many SEOs fail. POP’s schema tool makes schema easy, presenting the schemas being used by top competitors in order of importance allowing you to basically copy/paste.
POP helps you build stronger, healthier web content for Google
Higher chances of indexing and ranking
A page well optimized using POP will have a higher chance of indexing and ranking faster, ranking for more search terms and generating more traffic.
Google proof your site with SEO science
Your content will also be less affected by high levels of traffic downward volatility due to Google updates.
Create content that Google loves
POP helps you build the content Google is looking to reward. Produce perfectly optimized pages for Google with ease.
How does POP work?
Whether you are optimizing an existing page or creating a new one, POP will ask you some simple questions to get the data it needs. This takes about 3 minutes.
POP’s advanced algorithms based on over 400 tests, combined with AI toolsets, process over 100 SEO factors to generate various output reports.
Choose your preferred interface to implement your to-do list. Choose between the Content Brief, Editor, Chrome Extension or Custom report to optimize and create content Google will love!
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What our users say
“Super motivating!”
"My website is just a couple of months old, so it’s in the sandbox period. I had written an article about a phrase related to sales using memberships. The first attempt at the article was nowhere near the first 5 pages on Google; in fact, I could not find it at all though it had been indexed. I ran the article through POP and it had a score of 15%. I decided to rewrite the entire thing and scored 87%. Within two days of rendering, I found my article ranking #2 for the same phrase. This is super motivating!"
Navin Krishnan
“POP is a game changer”
"POP is a game changer. We use it for developing great content for our client's websites. The ability to demonstrate to potential clients what changes are needed on their pages is a great sales tool. We have used POP on our own web pages to bolster our SERP."
Chuck Hersey
“From a good business to a very profitable venture”
"After reworking our pages through POP for the proper structure and content, nearly every, if not all, of our page 2 and 3+ listings broke onto page 1. Most landed above the fold. We had a hockey stick response in traffic. Within weeks, this took our company from a good business to an extremely busy and very profitable venture."
Cris Carillo
“My 5th? year of renewal and I do not see it coming to an end”
"POP is one of those ninja tools that 'luckily' only serious SEO's tend to use. I have used reports from POP to close some of the largest clients I have ever worked with. I love POP, this will be my 5th? year of renewal and I do not see it coming to an end. Kyle Roof and his team have done a fantastic job."
Everhardt Strauss
“I couldn't be a bigger fan of POP!”
"POP has been an amazing blog tool. I am new to learning SEO, building a blog and using POP. But in the short time I've used it, it has helped me publish articles that are making the top 10 for their keywords without backlinks or a well established website. In addition to the tool, the access to help via the Facebook group and the live streams are excellent support. I couldn't be a bigger fan of POP!"
Rebecca Jones
“POP is my go to tool”
"POP is my go to tool when I need to make sure there are no gaps when compared to my competitors in ALL on page aspects. Page Optimizer Pro is the MOST comprehensive tool when it comes to more "subtle" issues such as correct schema, E-A-T signals and the more common issues such as the presence of specific keywords and ratios. Once all POP issues are resolved, only then do I start looking elsewhere for problems."
David Attard
“POP works. Period.”
"First off, POP was the first SEO software that I have used where you can really see what your changes are doing. Once I reach a high optimization score (usually > 90%), I can literally watch my page bypass the competition in the next few days. Competitors that always ranked higher than my site, dropped below my positions. All I can say is that POP works. Period. I have gained Google 1 to 3 positions on important, crucial keywords."
Henning Geiler
“Selling an average of 30 more vehicles per month”
"Until recently, I used to work for a company that owns 50 dealerships in the US. For the first six months, I wrote content for the dealership and optimized it with POP. One day I received a thank-you email from the general manager: they were selling an average of 30 more vehicles per month! This is just one of many examples that I have since I started using POP four years ago."
Kalin Marinov
Learn Kyle’s proven on-page SEO workflow, FREE
POP is far from just a content optimization tool. You are about to learn how to master on-page SEO using a powerful set of tools within POP that will increase your site’s traffic and authority while making your life easier.
Instructors: Kyle Roof, Dade Butler, Maria Dubretic
Tools: POP, Google Sheets, Google Search Console
Lessons: 28 videos
Total Time: 68 minutes
Get started with POP today
Works in any language and alphabet.
7-day refund guarantee